Alsons Development and Investment Corporation (Alsons Dev), one of Davao City’s leading real estate developers, successfully launched Narra Park Residences, its first mid-cost community, through an exhibit that ran from April 14-17, 2016 at the Atrium of Gaisano Mall.
This new community is the maiden project of Nurtura Land & Home, a new brand created by Alsons Dev that delivers to the middle-class market the same construction quality and master planning seen in its premier developments such as Ladislawa Garden Village, Las Terrazas, and Northcrest, to name a few.
Executives of PSB, BPI, BDO, Metrobank, Eastwest Bank, PBB, Unionbank and HDMF pose in front of Narra Park Residences’ two-storey unit with Alsons Dev execs
According to Mrs. Dominguez, the new brand’s name was carefully chosen to reflect the company’s commitment to building communities. “Nurtura comes from the word ‘nurture,’ which means ‘to care for’ and ‘to encourage growth.’ This is how Alsons Dev does things in all our developments. We believe that through nurturing, we are able to achieve beauty, harmony, and order. These are the qualities that you see in all the communities that we have already built through Alsons Properties, and this is what you will also see with Nurtura Land & Home.”
Celebrations for the launch began at the project site in Tigatto, Buhangin District with the blessing of the model units, led by Father Vic Gilay. Guests received a tour of the bungalow and two-storey model units, which showcase family-friendly interior design concepts that efficiently utilize the available floor space.
Alsons Dev executives with the Narra Park Residences project team
Guests then proceeded to the Atrium of Gaisano Mall where Nurtura Land & Home prepared an exhibit showcasing the home designs and amenities of Narra Park Residences. In keeping with the community’s name, the exhibit was designed to resemble a park to highlight the project’s generous open spaces and nature-inspired lifestyle.
In her keynote address, Mrs. Dominguez discussed the project’s key features: “In Davao City, Narra Park Residences is the first project for the mid-cost market that has significantly more green and open spaces for residents to enjoy. Phase 1 alone has two 1.4-hectare parks, a rarity in today’s real estate market. Narra Park Residences offers first-class amenities, wider roads, and bigger open spaces, making it an exceptional community.”
Alsons Dev Sales Force
In his closing speech, Tomas I. Alcantara, Chairman of the Alcantara Group, congratulated Alsons Dev on its newest venture. “We believe that our entry into the mid-cost segment is a game-changer for Davao’s real estate market. Through Nurtura Land & Home, and its first project Narra Park Residences, we bring to a new market segment the same competence and expertise that have made the Alsons name synonymous with value and quality. Furthermore, for the Alcantara Group, the expansion into this new segment in real estate is another affirmation of our steadfast commitment to the development of Mindanao.”
To learn more about Narra Park Residences, visit www.nurtura.ph. Call (082) 224-3686 to schedule a site visit and tour of the model units.